Our next Customer Intelligence Master is Csaba Zajdo – the founder of OptiMonk and several other projects that specialize in conversion. Optimonk is an award-winning onsite retargeting platform, which helps small- and medium-sized businesses leverage the power of onsite retargeting.
Today they are helping thousands of web businesses across the world with millions of visitors every day, including DigitalMarketer.com, BoomByCindyJoseph.com, iSpionage.com, ConversionXL.com and Office Depot.
1. How did you come to digital and e-commerce world?
When I was a child, I had two idols: Bill Gates and Microsoft. Therefore I had a dream to establish an international, successful company which I could be proud of. Later, when I started my university studies I and some of my friends kept thinking about the establishment of a new business. So we decided to utilize the knowledge we had in those days which was closely related to IT field.
Later, during my last university year, I established Webshop Experts, a company which built e-commerce sites for clients. I had a computer, lots of free time and an enthusiasm for it. Plus, both of my parents are IT developers so I had a chance to learn a lot from them in the past. The first few e-commerce websites were completed at my home, but later we opened our very first office and started to work on the business even more seriously after generating ROI.
2. What do you think is the one most important eCommerce success metric and why?
Basically, all the numbers which can be found in the statistics of an e-commerce store are very important. However, if I need to list some of them, then the conversion rate, the average order value and the cart abandonment rate. These metrics might be the most closely related to the main goals of an e-commerce store owner, which is usually to generate sales and incomes.
3. Are there any tricks to quickly improve marketing campaigns? Top 3?
I believe by following the next three rules when launching a marketing campaign may help to increase the results:
- Each marketing campaign requires planning. There should always be a strategy behind it if we wish to make sure that it is going to be successful
- A/B testing. One may never know what works the best for the audience. I truly believe and always suggest others to implement A/B testing to find out which version of the campaign is “the winner”
- Personalization or the right targeting. Targeting the best visitors at the right time with the best offer is the best strategy to implement when working on marketing campaigns. When it comes to clients, I and my team always suggest to set up personalized messages, for example by setting up the onsite retargeting campaigns
4. What do you hope the future of ecommerce will look like?
Only a few years ago one couldn’t have imagined that there will be a chance to purchase products from a mobile device, while now, every second person I meet has already purchased at least once from the mobile device before. Additionally, nowadays artificial intelligence, such as chat bots made it possible to communicate with the potential buyers via chat using so personalized messages that it makes even hard to determine if that is a real person or not. As for the future, I believe there will be even more new trends applied which makes the buyer’s journey even easier. For example, now the most common way of finding products is to type them in Google Search. As for the future, voice or even photo-based search options will be applied more frequently than now. Artificial intelligence will be built in all the electronic devices we have at home. For example, fridges will determine if there is any product missing and will order them automatically from e-commerce sites. To sum up, when it comes to the future of e-commerce, the list of possibilities is endless 🙂
5. Can you recommend any good books (podcasts, magazines, etc.?) on boosting conversion?
Sure, I recommend the Fred Factor and You Don’t Need a Title to be a Leader. These are motivational books to gain the inspiration for business and everyday life. However, to learn more about the company management, I recommend How Google Works from Eric Schmidt.